EMPIRE CASINO

Las-Vegas style complex, in the heart of London’s home of entertainment.

Global entertainment operator, Caesars Entertainment EMEA includes a diverse portfolio of gaming, entertainment, bars and celebrity chef restaurants from Marco Pierre White and James Martin.

The Challenge

Empire Casino’s ambitious entertainment offering, needed larger-than-life music concepts to bolster its bustling gaming experience, and sophisticated F&B concepts, including a sensational balcony bar overlooking iconic Leicester Square.

 

 

What we did

With a diverse international audience nestled in the West End’s glamourous setting, the music identity required a multi-platform solution to reinforce that The Empire is much more than just a casino. 

 

Driven by wow-factor and the bold aspiration of Las Vegas, coupled with London’s ever-vibrant and burgeoning late-night scene, Kaleidovision designed a collection of music concepts to help drive and maintain a dynamic atmosphere through the show-stopping complex, and retain customers via infectious, high-energy audible experiences. 

 

Drawing gaming enthusiasts to culinary lovers, and young-at-heart clubbers to seasoned theatre-goers, the music soundtracks work in harmony with the atmospheric location, and has cross-generational appeal to offer customers an exciting insight into The Empire’s Vegas meets London lifestyle.

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“Stimulating entertainment is paramount to The Empire. The energising soundtracks devised across its multiple zones, help drive the never-ending buzz for the mix of cool bars, restaurants and Vegas-style gaming”.

Nick Soons, Music Manager, Kaleidovision

How can we enhance your brand experience?

Contact us to discuss how Kaleidovision can create tailored digital and music experiences to add pizzazz to your brand.