Engaging experiences and cultural music styling for urban hotel brand

In the most dynamic destinations in the Philippines, Seda’s collection of urban lifestyle hotels fuse contemporary design with a local vibe, offering well-appointed rooms and a genuinely warm welcome.

The Challenge

Seda wanted to reinvigorate its music identity to support its positioning in a cost-effective way, reflecting the distinct personality of each property while displaying the brand’s trademark style and service.

What we did

Working closely with Seda’s senior team to understand their brand and customer profiles, Kaleidovision devised a fresh collection of playlists that embodied the brand’s proposition of offering authentic Asian hospitality, carefully tailoring it to speak to both a local audience and international business travellers.


Music was key to enriching the ambience of this super-contemporary hotel; to capture the brand’s essence of a chic urban welcome in the elegant reception and lobby areas, as well as infusing the stylish bars with an atmospheric cool edge to create a buzz for the post-work drinks crowd. 

We devised a City soundtrack that weaves laid-back 21st century lounge with nu-jazz for a modern-minded, vibrant, cosmopolitan vibe in the evenings, with soulful vibes to complement live jazz and soul gigs.


The music is pre-set to automatically change style and energy level to mirror the changing use of the hotel spaces, whether an understated, relaxed sound for business meetings or upbeat and hip Friday night sounds in the bar.


We are proud of the result and the feedback, with a tailored solution crafted by a team who are in tune with urban culture and creating a great vibe. 


How can we enhance your brand experience?

Contact us to discuss how Kaleidovision can create tailored digital and music experiences to add pizzazz to your brand.