Interactive touchpoints provide relevant, easy-to-access information

Boutique fitness operator Gymbox stands apart from the rest of UK fitness industry with its design-led gyms, ‘anything goes’ attitude and unique classes such as Bitch Boxing, Rave Dancing and Warrior Workouts.

The Challenge

Gymbox could see their current system for keeping members informed didn’t match the brand’s dynamic image: old-school posters and noticeboards in the gyms were static and lifeless and information could sometimes be out-of-date. They wanted a contemporary digital approach in line with the brand’s dynamic values.

What we did

We developed cutting-edge interactive touchpoints with well-designed content. The large-scale touchscreens with sleek, iPhone style user interfaces allowed gymgoers to simply swipe the screen to scan the week’s timetable, read and watch videos about new group classes, browse future events, view profiles of personal trainers and then contact them via the multi-touch HD screen.

Rolled out across the Gymbox estate, usage statistics were analysed weekly so the brand knew which classes generated the most interest – and which touchscreen locations got the most traffic.

gymbox 05

“Going digital here has truly made a difference: not only have Gymbox got a cutting-edge touchscreen network, they also have a new channel that allows them to connect with their members directly in the club. This is exactly on-point for a top 30 Coolbrand.”

Paul Buckthorpe, Head of Technology & Operations, Kaleidovision

How can we enhance your brand experience?

Contact us to discuss how Kaleidovision can create tailored digital and music experiences to add pizzazz to your brand.