Hip soundtrack for Australian café culture in the Middle East

The Challenge

Bringing Australian café culture to the region, Coffee Club has become a firm favourite with Emiratis, famous for award winning coffee, contemporary dishes cooked to order, and vibrant staff. The existing music was repetitive and uninventive so Coffee Club engaged Kaleidovision to develop an inspiring soundtrack with identity and impact.

What we did

We developed a credible music concept to inspire and connect with the brands discerning, coffee loving audience. Focused on creating an effortlessly contemporary and stylish vibe, the eclectic mix of sounds are curated into 3 energy levels for the trading week: bouncy soul for a morning caffeine hit, laidback indie for a family brunch, or cool electronica for sundown socialising.


The new sound was rolled out across all stores in the region, elevating customer experience for Coffee Club and enhancing brand stand-out in a busy Middle Eastern market.

Contact us to discuss how Kaleidovision can create tailored digital and music experiences to add pizzazz to your brand.