DIGITAL STRATEGY

We devise holistic strategies that make digital work harder for you.

Our strategic thinkers look at a brand and its customers from all angles to concoct a hard-hitting programme that achieves the results you want.

Digital Strategy

We don’t just create and install digital media: it needs a lot more thought than that. We dive in and assess a client’s business, marketing, commercial, branding and customer experience objectives. Then we mix in our knowledge of the customer journey to determine touchpoints in space and time where consumers are most receptive to messaging.

It’s this measured research that feeds into how we use creativity and technology to give your brand the edge. Where to position screens, how big they should be and what they should say; how often they should be updated and how long content should appear. And, of course, what technology options will best serve your brand, to push it creatively, capture attention and create lasting customer connections.

Content strategy

After digital strategists mastermind the top-line thinking behind a brand’s digital needs, our in-house content strategists come into play. Their long experience and knowledge of technology, creative and marketing drives a shrewd content strategy to best utilise media, physical space, messaging and the customer journey.

They work hand-in-hand with our award-winning, brand-savvy motion graphics design experts. Together they brainstorm how digital should reflect the brand’s personality, assessing factors such as how viewing distances influence the size of text, how customer dwell times determine the duration of the message and how to leverage a brand’s existing creative assets for a seamless digital programme.

At all stages, we work closely with all our clients, as well as their interior designers, AV companies and partner marketing agencies to use digital holistically. So that it fits seamlessly into the bigger picture and reinforces your brand message in relevant, exciting and generally brilliant ways.