JAEGER

Creative consultancy and design for the classic luxury British brand

Quality, heritage and just a dash of wit: Jaeger has epitomised classic British style since 1884.

The Challenge

Jaeger wanted to promote their inspiring Autumn/Winter campaign in-store, re-purposing existing assets to create stylish content on contemporary digital screens that were already in situ.

What we did

The ‘Jaeger Generations’ campaign featured a series of on-line films, in which Jodie Kidd, Jacquetta Wheeler and Jasmine Guinness were in conversation with their mothers, discussing British style, their relationships and being modern women.

One of the major challenges was the films were all about the dialogue – but they needed to be adapted to create meaningful content in-store, where the audio experience could not include speech.

In addition, the visual presentation needed to be effortless and stylish to complement the elegant interior design and brand look and feel.

We devised a creative format to communicate the ‘Jaeger Generations’ campaign in-store, re-purposing the existing video assets and adding additional, polished motion graphics elements.

The creative format was shaped by our understanding of the in-store space – the shorter attention spans of customers on the move and the impactfulness needed to stand out in a busy environment. The content was showcased in the Regent Street Jaeger flagship store, the new-look store in Chelsea, and selected locations around the UK.

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“This is a great example of content created initially for web and social being re-purposed for in-store.”

Andy Pitman, Co-Founder & Managing Director, Kaleidovision

How can we enhance your brand experience?

Contact us to discuss how Kaleidovision can create tailored digital and music experiences to add pizzazz to your brand.